About Invicta

Invicta's Pro Diver Watch. Affordable Luxury.

Invicta's Pro Diver Watch. Affordable Luxury.

Written by: Jen Phuc Huynh

It was Raphael Picard’s daring dream that rooted Invicta in reality. His radical dream was to make Swiss crafted watches affordable but still luxurious and impeccably crafted. Invicta is Latin for “invincible” and fits the founder’s philosophy to make watches that are top quality and high performing at affordable prices for the average pocketbook. In 1937, Picard created the first Invicta mechanical winding watch in La-Chaux-de-Fonds, Switzerland. Invicta would rightly call La-Chaux-de-Fonds, a city famous for its watch making expertise, its home.

When the quartz movement was invented in the early 1970s, many Swiss brands of Invicta’s days floundered and sank but Invicta’s invincibility and strong conviction kept the company afloat despite some major setbacks. In 1991, the descendants of the Invicta family reestablished the brand by firmly establishing Picard’s principle and ran the company accordingly.  Thirteen years later, Invicta became one of the fastest growing watch company because it warmly welcomes the wrist of the general public and embraces the average pocketbook. Today, Picard’s dream lives on with aesthetic pleasing watches that are high quality, modest in price, but superior in performance and style. When you wear your Invicta watch, know that it came from a man who saw something the world didn’t, dared to be different from the time period he was in, and succeeded in his conviction.

Invicta is privately own and operated so production details are meticulously labored over and perfected. All Invicta watches are of the highest standard and meet expectation. Never too proud to ask for advice or help, Invicta also modify their watches according to constructive criticism given by their loyal costumers. Invicta is always striving to produce better watches everyday.

Invicta watches are growing in popularity more than ever today. The diverse styles reflect the times but the principle remains firm. They are made with state-of-the-arts design, cutting-edge technology, premium materials that include anti-reflective sapphire crystals. The Invicta’s watch line includes the Angel, Pro Diver, Elite, Subaqua, Reserve, Russian Diver, Lupah, and growing. The style varies from sporty to classy and caters to a wide range of tastes and wardrobes. Invicta watches are high in water resistant and are ocean’s lover dream watch.

Invicta is a daring company that proudly makes excellent timepieces and delivers them at quality prices. Invicta watches are always sold at a discounted price—the company is proud to be an affordable and discount brand. One might scoff at the motion that a Swiss made watch can really be had at an affordable price, but with Invicta it’s possible. Anything is possible when you are invincible.